Our habit was ear rubbing. It is associated with a person not paying attention and losing interest. We looked at a lot of different drink labels and we were interested in the way barcodes operate. We came up with our own barcode symbology that when read correctly tells the consumer exactly what they are purchasing. If they have to decode it then they are most likely going to pay attention to what is going on.
Each letter and number is represent by no more than four bars.
For the letters, the first bar continuously increases by one point size in alpha accession. The number of bars increase and descend accordingly following a simple pattern.
For the digits, the bars are a quarter shorter than the letter bars. The thicker bar is now the last bar in accession. The number of bars increase and ascend accordingly still following a simple pattern.
Code 116 stands for the initials of the creators, 1 for the letter A and 16 for the letter P.